IKEA Roblox Paid Jobs Virtual Jobs with Real Pay in the Gaming World
IKEA Roblox paid job. Who would have thought that playing games could now earn real money? This is true, as global furniture giant IKEA officially launched paid job openings on Roblox, one of the world’s largest gaming platforms. This program, a bold move that combines the real world with the digital world, is called “IKEA: The Co-Worker.”
This innovative initiative immediately became a global sensation because, for the first time, a major real-world company offered real wages to those working in the virtual world. With wages equivalent to those of real-life IKEA store workers, this project proves that gaming can now become a new professional workspace in the digital age.
Read too, IKEA is opening a new store on Roblox
What Is Roblox and Why IKEA Chose It

Roblox, a Game World Created by Players
Roblox isn’t just a game: it’s a virtual world creation platform that allows players to create, play, and share interactive experiences. With over 200 million monthly active users worldwide, Roblox is a powerful platform for digital creativity.
Players can do
- Build your own world.
- Design characters and social activities.
- Participate in thousands of community-created games.
This flexibility is what makes Roblox not just a place to play, but also a place to learn, create, and even work.
Why IKEA Is Interested in Roblox
IKEA, known for its modern design and collaborative work values, wants to reach a younger, digitally engaged generation. Through Roblox, IKEA can deliver the “working at IKEA” experience in a fun and interactive way.
With this project, IKEA has three main goals:
- Introducing IKEA’s work culture to a younger audience.
- Attracting global attention through creative promotional methods.
- Testing the concept of digital work in the metaverse.
Get to Know the Game “IKEA: The Co-Worker” on Roblox
Realistic Virtual Work Experience
“IKEA: The Co-Worker” is IKEA’s official job simulation game created in Roblox. The game features a virtual IKEA store complete with a showroom, Swedish restaurant, warehouse, and cashier.
Players can:
- Take on the role of an employee (co-worker).
- Serve customers who come into the store.
- Arrange furniture displays.
- Serve food in the bistro area.
This game is designed to give players a taste of the real working atmosphere at IKEA, but in a fun digital form.
Virtual Jobs That Pay Real Money
Salary and Position Offered
In mid-2024, IKEA UK and Ireland announced the opening of 10 paid positions for Roblox players who wanted to work in their virtual stores. These jobs weren’t just promotions-selected participants were actually paid £13.15 per hour (approximately Rp 272,000 per hour), which is the minimum wage for IKEA workers in London.
These payments are given to workers who:
- Actively interact with other players.
- Complete store tasks such as arranging furniture and serving customers.
- Be a representative of IKEA’s work values in the digital world.
Virtual Worker Duties and Activities
Even though it’s in a virtual world, the responsibilities remain real. Some of the main tasks include:
- Arrange the showroom to make it look attractive.
- Serve virtual customers who come in.
- Create a digital furniture catalog.
- Work in a team with other players like real co-workers.
With a work system that resembles the real world, this project provides a unique and enjoyable work learning experience.
If you want to read an article about this Roblox game, click here.
Recruitment Requirements and Process

Who Can Apply? IKEA Roblox paid job
Not all Roblox players are eligible for this program. IKEA has set some specific requirements:
- Be at least 18 years old.
- Resident in the UK or Ireland.
- Able to communicate actively and positively.
- Passionate about design and customer service.
Applicants were asked to fill out an online form and answer questions about their motivations for working at a virtual IKEA.
Main Objectives of This Program IKEA Roblox paid job
This step is not only a marketing experiment, but also a form of introducing the concept of “digital work”.
IKEA wants to show that the virtual world can be a place for:
- Developing job skills.
- Teaching the values of responsibility and collaboration.
- Connecting young people with the professional world.
With this program, IKEA combines education, technology, and social innovation into one engaging experience.
Global Impact and Community Response
Roblox Player Enthusiasm IKEA Roblox paid job
- Although only 10 positions were open and limited to residents of the UK and Ireland, many players from around the world explored the game just to experience the thrill.
- Major media outlets such as the BBC, Time, and Detik Finance highlighted IKEA’s move as a revolutionary breakthrough in the world of work and gaming. Many praised the idea for successfully merging the professional world and digital entertainment.
Impact on the World of Business and Technology IKEA Roblox paid job
The success of the “IKEA: The Co-Worker” project has inspired other companies. Some key lessons from this initiative:
- Virtual worlds can be a recruitment and training ground.
- Games can be a means of brand interaction with consumers.
- Digital jobs can open up new economic opportunities for the younger generation.
In doing so, IKEA is a pioneer in digital work transformation, changing the view that work does not always have to be done in the physical world.
The Future of Virtual Work in the Gaming World

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The Potential of the Digital World as a Workspace
- The concept of “paid virtual jobs” in Roblox could be the beginning of the metaverse economy-a digital economy where people can work, learn, and earn money from within virtual worlds.
- In the future, it’s possible that other major companies like Nike, Adidas, or McDonald’s will follow suit. Players could have digital jobs with real economic value without leaving their homes.
Opportunities for the Young Generation
For the younger generation, projects like this open up huge opportunities to:
- Learn soft skills like communication, teamwork, and customer service.
- Experience the world of work early in an interactive way.
- Develop digital creativity that can be useful in your future career.
With the support of technology and innovation, gaming worlds like Roblox can become a bridge between the entertainment world and the professional world.
Conclusion
IKEA’s Roblox initiative isn’t just a promotional strategy, but a concrete step toward a future where working in the digital world becomes the norm. Through “IKEA: The Co-Worker,” the company has successfully demonstrated that the values of work, responsibility, and creativity can be taught through the world of gaming.
